Marketing Research

8th Edition

Alvin C. Burns; Ann F. Veeck; Ronald F. Bush
eISBN-13: 9780134143316

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in global marketing.

Marketing Research

The Eighth Edition of Marketing Research continues to provide readers with a nuts and bolts introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.

This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.

Sold By Pearson Education
ISBNs 9780134167404, 0134167406, 9780134167404, 0134143310, 9780134143316
Language English
Number of Pages 502
Edition 8th